THE EXCITING BUSINESS OF BUILDING A LIST

In order to create a stream of passive income from in internet business it is absolutely essential to build a LIST of customers and potential customers. 

A stream of income is possible without a list but every single individual sale then has to be separately earned. Every customer communicated with and convinced to buy and that purchase provides income but the customer is then lost and if he or she is ever to buy from you again it would have to be as a result of another, separate process of contacting, convincing to buy and so on.

When you have a list and work to maintain a strong relationship with its members, there is always a reservoir of people who have either bought from you before or have at least indicated their willingness to receive marketing material from you. You have their contact details and have had the opportunity to communicate with them so that they are much more likely to trust you and therefore to buy from you in the future.

In recent years, as the internet has become so much more established and entrepreneurs have learnt from their own mistakes and those of others, one clear, effective approach to building a list and the associated relationships and trust has emerged.

That approach is to offer people items of value free of charge in return for their name and email address. The blue rectangle (an Opt-in) on this page is an example of how this is done. There is no hard sell, not even an offer of any product for sale. Just a valuable free gift. That gift may, as in this case, be followed by other free items and those by yet more offers with no attempt to sell anything. In this way trust and a mutually worthwhile relationship are established. 

The people who constitute your list know a little about you, they know from personal experience that you have access to useful information and when you eventually do offer them relevant products for sale, they are far more likely to buy from you.

Come back to this blog in a few days for more on this subject with a series of articles showing how to go about building  your list.