INTERNET MARKETING IS A BUSINESS

Internet marketing is a business, Internet marketing is a business. Why on earth am I repeating myself like that? The simple fact is that so many people are attracted to the idea of internet marketing in the belief that they can make lots of money without the need to organize themselves in a business-like way, that the fact needs to be emphasized.

The idea of getting on line and taking advantage of some of the numerous sites which exist to make it easy for would-be marketers to set up shop, appears deceptively simple. How hard can it be? So many ‘gurus’ sound their siren songs to lure the unprepared into paying them thousands for their ‘can’t fail’ recipe for success and it is in their interests to minimise the need for a business-like approach to the new venture. So often are the techniques for using social media, affiliate systems, CPA, ready-made websites or whatever is the latest version, advertised without any consideration at all of the need to manage all these efforts in a business-like way. 

Merely maintaining a record of your expenditures, which will undoubtedly amount to more than you expected, is an essential pre-requisite in order to make sure they can be set against tax when the money starts to roll in! A logical system for keeping track of the many sets of log-in details which will accumulate as you deal with more and more sites on the web is another. How often have you been blocked when attempting to log in to one site with the details meant for another?

These are almost trivial examples and so easily overlooked when absorbed in the mechanics of setting up a decent squeeze page or dealing with some overseas contractor if you are contracting out some or all of your work. My advice to anyone newly starting in internet marketing, whatever the specific approach being taken to the actual process of marketing would be to take very great care to record every piece of information which may be needed in the future. It is all too tempting, when in the thrall of some exciting new development, to believe that you will remember the details when you need to.  That is a recipe for trouble and is as likely as any technical mistake to lead to trouble in the future.